Data Protection and Privacy Policy

This page explains our approach to privacy on our website and how it affects you.

Short version

These are just the key points. If you need details, keep reading.

  • We collect anonymous usage statistics about your visit, like which of our pages you viewed.

  • If you share personally identifiable information with us we take great care to keep it safe and we'll never share it with others without your express permission.

  • Facebook may know that you're visiting our website and target advertisements at you based on that.

  • If you consent, we may send you marketing emails, but you can stop that at anytime.

Google Analytics

We measure visitors to our website using Google Analytics. This records what pages you view within our site, how you arrived at our site and some basic information about your computer, such as which browser you are using and the size of your screen. All of that information is anonymous - so we don't know who you are; just that somebody visited our site.

The information we collect from analytics helps us understand what parts of our sites are doing well, how people arrive at our site and so on. Like most websites, we use this information to make our website better.

Any data collected by Google Analytics that is associated with cookies, user identifiers or advertising identifiers is retained for a period of 14 months.

You can learn more about Google Analytics or opt out if you wish.

Buying gift vouchers and booking activities

When you book an experience or order a gift voucher on our website we will record specific personal information about you, such as your name and email address.

We also log account and transaction history for accounting purposes, and to monitor our business activities. Your information whether public or private, will not be sold, exchanged, transferred or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

Our gift voucher shop is provided by Ecwid, an e-commerce company based in San Diego, California and Ulyanovsk, Russia. Ecwid runs their services out of the USA, so your personal information may be transferred there if you interact with this shop. You can see Ecwid's privacy policy on their website.

Our booking system for activities at the Red Deer Centre is provided by Checkfront, who are based in Victoria, BC, Canada. Some of Checkfront's services are run outwidth the EU, and so your personal information may be transferred there when you interact with this system. You can see Checkfront's privacy policy on their website.

Online payments

We use Stripe to process payments. By using a third party payment processor such as Stripe we avoid ever coming into contact with your sensitive payment information. When you provide payment details on our website they are sent to Stripe directly for processing. Less sensitive information, such as your name, email address, and address will be shared with us in order to processes your purchase.

You can learn more about Stripe and their approach to privacy.


If you provide us with your email address we may send you emails, either in reply to specific enquiries (such as one made using a contact form) or if you have opted in to our email newsletters. You have the ability to opt out of any of this communication at any time.

We will never provide your personal information or email address to any third parties except where they are specifically employed to help deliver our own services.

Our email marketing lists are also managed by our webmaster, Web Smart Media. Therefore, some personal information may be shared with them for marketing purposes.

Facebook Pixel

We use Facebook Pixel on our website. When you visit our website and take an action (like completing a purchase), the Facebook pixel is triggered and reports this action. This way, we know when a customer takes an action, and are able to reach that customer again through future Facebook ads.

To implement this, we include code provided by Facebook in our web pages. This code will know if you are logged into Facebook, which account you are logged in to, and will report back to Facebook on your actions on our website.

You can read more about Facebook Pixel here.


Like most websites, we use cookies.

Cookies are small pieces of data that websites store in their visitors' web browsers. Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. In this policy, we refer to all of these technologies as "cookies".

Cookies help to improve our services and give you a better experience. For example, they can show us which pages people visit most often, and which are not getting as much attention.

If you wish to block cookies you can do this in your browser settings; you can learn more about cookies and how to block them here.

Things you can do

You have legal control over your personal data, and so you may at any time:

  • get a copy of any personal data we hold about you

  •  have any incorrect, inaccurate or incomplete data corrected

  • ask that personal data be erased when it's no longer needed

  • ask that your data is not used for marketing purposes

If you need to do so then please get in touch with us using the details below.

Any questions?

If there are any questions regarding this privacy policy you may contact us by email at or by post to: Highland Safaris, Dull, Aberfeldy, PH15 2JQ

Gift Vouchers, a great idea...